SCHUBERTH AND SCHUBERTH

A new vis­i­tor cen­ter with a café and shop has been estab­lished in an Art Nou­veau-style indus­tri­al build­ing at the company’s head­quar­ters in Stein
. The
entrance area spans 800 square meters and serves as the start­ing point for
guid­ed tours of the cas­tle, the pro­duc­tion facil­i­ties, and the muse­um. The design of the
out­door areas, includ­ing the por­tal and sig­nage, was car­ried out in coor­di­na­tion with the
his­toric preser­va­tion author­i­ties.
The foy­er serves as a gath­er­ing place and wait­ing area for vis­i­tor groups, fea­tur­ing an
infor­ma­tion desk, coat check, and lock­ers. A ceil­ing adorned with pens offers ini­tial
glimpses into the brand’s world. The new store is approx­i­mate­ly 200 square meters
in size and invites vis­i­tors to dis­cov­er the col­or­ful world of Faber-Castell.
It is designed to enhance the brand expe­ri­ence by allow­ing vis­i­tors to try out cre­ative tech­niques
. In addi­tion to the prod­uct range for writ­ing, draw­ing, and
design­ing, the store also show­cas­es prod­ucts such as wines from the Castell win­ery
.

Inte­ri­or Design: Entrance, Recep­tion, Café (Con­cept, Design, and Key Details):
Schu­berth und Schu­berth in col­lab­o­ra­tion with Filgut – Retail Mar­ket­ing & Brand Archi­tec­ture
Store Design: Filgut – Retail Mar­ket­ing & Brand Archi­tec­ture ( Con­cept and Design) 

Pho­tos: Christoph Panz­er
Vis­i­tor Cen­ter at the head­quar­ters in Stein, Nürn­berg­er Str. 2, 90546 Stein, Ger­many
Plan­ning: 2018–2019, Con­struc­tion: 2019